Make it easy for your customers to say ‘Thank You’

Maybe it shouldn’t come as a surprise.  But it has!

One of the greatest surprises to come out of The WOW! Awards is that customers love to say, “Thank you,” when they have received great customer service.  In fact, we believe that they have a much greater propensity to say thank you than they do to complain.

You will know the situation.  Supposing you have had a great customer experience.  It might have been in a shop, from your utility company, at your child’s university or maybe from a contact centre.  Wouldn’t you like to say, “Thank you”?

It’s not always appropriate to give a tip.  But we all feel a desire to thank someone who has gone out of their way or exceeded our expectations and we want to say it in a way that is going to be recognised by the management of that organisation.  We want to cement that level of service.  We want it to be repeated for ourselves and for other customers.  We want to go out and say to others, “Here is a great organisation with fantastic customer service!”

The problem is that most organisations only have a system for complaints.  If you only ever ask for complaints then all you will ever get are complaints!

The WOW! Awards is a very simple process that allows your customers to give a sincere thank you for a job well done.  Your customers will love it and so will your employees.

There is a lot of talk about the benefits of improving employee engagement.  The WOW! Awards is a very easy and practical step to take towards improving employee engagement in your organisation.

 “The number 1 reason that people leave their jobs is because they do not feel appreciated!” US Department of Labor

Please follow and like us:

Engage your Employees

Employee Engagement doesn’t have to be rocket science!

There is a very simple way to improve Employee Engagement in your place of work.

Improved output, better customer retention, word of mouth marketing and all with reduced costs.  The impact on the bottom line can be stunning!  And that’s what everyone is after.

The secret to The WOW! Awards is that it is a very simple process that allows customers to provide positive feedback.  The simplicity and quick implementation mean that is an incredibly powerful way of improving employee engagement and customer experience.

What we’ve discovered is that:

The best organisations have an efficient system to encourage positive customer feedback.

    • Positive feedback is very important in helping you to identify what your customers really expect.
    • Sincere appreciation when delivered through your senior management motivates people to deliver great service.
    • It’s a powerful way to reinforce your corporate values and keep customer experience on both the board room and front line agenda.
    • Our experience with The WOW! Awards is that customers are hugely enthusiastic to say “thank you” when they have had great service. In fact, they would much rather compliment good service than they would complain about bad service. Some organisations are receiving over 300 customer nominations for The WOW! Awards every month!
    • Recognition is one of the most powerful drivers of improved employee engagement and yet, one of the most difficult for organisations to do themselves.

The WOW! Awards has legs! It really works! It works long term. Many users of The WOW! Awards have been seeing the benefits for more than 5 years.

It works because we make it work.  The process runs throughout the year.  We judge every single nomination.  We recognise the people who deliver great service; typically 34% of nominations result in a certificate being presented.

The WOW! Awards gives people pride in their work and in their organisation. There is no better motivator of people than pride!

Please follow and like us: