Meet the judges

The judges who sit on our independent panel are hand-selected industry experts with a wealth of knowledge and experience. Their expertise spans a broad range of disciplines, including customer experience, recognition and engagement, leadership, teamwork and collaboration, to name a few. Judges have been specially chosen to perform the tough task of deciding the winners for each of our award categories, who will be publicly announced at The WOW! Awards Ceremony 2023. They will individually review and score finalist submissions against the robust criteria of each award category. We are incredibly grateful and would like to thank the members of our independent judging panel for giving up their time, skills and know-how to review our well-deserved finalists.


David has worked in various senior management roles within the UK Health & Fitness Sector (David Lloyd Clubs & GLL). With his focus mainly in sales & customer experience, he then moved into consultancy with 15 years’ experience. The last 9 years David has been building Proinsight into one of the fastest growing Mystery Shopping agencies in the UK. Proinsight’s roots started with Health & Fitness and now have spread across many other industries and sectors. David and the exceptional team at Proinsight have created their success by partnering with large national organisations as diverse as The British Army, Dyson and Merlin.

Before founding Accelerator alongside Henry in 2000, Heidi gained extensive experience in training and development in a variety of senior management roles. A regular conference speaker, Heidi is particularly skilled in developing potential and bringing out the very best in leaders.

Jane Hirst is an engaging and all-encompassing facilitator as well as pragmatic and results oriented coach.  She has been in the business of helping people to develop for more than 30 years and gets a real buzz from enabling them to become more self-aware, improve their emotional intelligence and achieve better results in both their personal and professional lives.  Jane’s passion is all about creating amazing cultures that bring out the best in people.

With an unwavering passion for supporting children’s futures and a deep understanding of the transformative power of cross-sector collaboration, Janet is committed to addressing inequalities within our communities. Janet’s track record of success is a testament to her ability to drive meaningful change and create a positive impact on the lives of those she serves. Her inclusive approach fosters a sense of unity and shared responsibility, inspiring others to join her in making a difference.

Joanne uses her wealth of experience and unbeatable brand knowledge within her role as Head of Partnerships. Responsible for building and developing relationships with other companies, Joanne coordinates partner-based activity and ensures they have the resources they need to refer our services to others. With a focus on expanding our reach with brands that deliver credibility and ROI for Moneypenny, Joanne is the key conduit between Sales and Marketing to ensure the potential of all partnerships are maximised.

Lisa has worked in retail for over 30 years, with her focus being fantastic customer service. She is currently looking at the future customer offer for BP and how they can remain relevant for their customers in a changing market from liquid to electric fuel.  Lisa is inspired by great people and great service. This will be the 3rd time Lisa will be a WOW! Awards judge and she brings an inclusive, customer centric view to her judging always seeing things through the eye of the customer and looking for that real difference in people.

Mandy has led HR for service-driven, customer-oriented companies for over 20 years, with experience in diverse industries such as retail, hospitality, property management, e-commerce and technology.  Mandy has led large global HR teams focusing on business transformation, effective organizational design and delivering great places to work.  A long-time supporter of The WOW! Awards, Mandy has also been ‘on the other side’, being judged as an award-nominee.

After a 20-year career in banking, ending up as a Global Change Director, Nick has spent the last two decades, supporting teams across the world, by facilitating individual and team development programmes, and in doing so, helping them to make a positive difference to the effectiveness and efficiency of their teamwork and achieve even greater success. During this period, he has profiled thousands of individuals and worked with hundreds of teams. Nick is also the creator of the Team DyNAmics Model that helps teams to measure the effectiveness and efficiency of 16 areas of teamwork, important in order to achieve high-performance.

Nicole is a strategic local authority senior leader with vast experience and responsibility of delivering key housing and public realm services for residents within her borough. With a background in HR and a team of 100+ staff, Nicole is a strong people leader with a number of award-winning teams within her service who strive to provide residents with the best possible customer service and deliver the best outcomes. Nicole has delivered on large scale service improvement and transformation projects including the digitalisation of the maintenance workforce which has resulted in the improvement of workforce planning, job completion and customer satisfaction. She has also led on key priorities relating to building safety and net zero improvements to housing stock.