Why are stories important in business?
Stories connect us, engage us, and move us to tears, to laughter, to anger, to sympathy and to action. Storytelling, in the context of the business world, is simply illustrating points about a brand’s history, specialisms, offerings and customers through a narrative tale instead of outlining the points in black and white. As such they have the power to create a more meaningful and impactful brand experience.
We put nominations right at the front of our marketing. There is huge value in customer’s perception of our brand.
The ROI of brand stories
The WOW! Awards recognise that storytelling is a fundamental human experience that unites people and drives stronger, deeper connections. Using narrative to connect your brand to customers should be the backbone of any marketing content strategy. In particular, our programmes enable you to access a bounty of stories written by your customers.
Studies show if we share a story people are more likely to remember the message, be persuaded by it, and feel personally connected to it. Storytelling provides ROI and we’ve the stats to prove it.
If people love a brand story...
55% are more likely to buy the product in future.
44% will share the story.
15% will buy the product immediately.
Stories support customers in connecting with your brand values...
71% of consumers prefer buying from brands that align with their values.
83% of millennials stress the importance of value alignment. And they exercise that conviction when choosing a brand to purchase products or services from.
Source: 5W Public Relations’ 2020 Consumer Culture Report
Customers telling positive stories are making a referral. A referral provides the most valuable lead for an organisation…
60% of marketers say that referrals generate a high volume of leads.
54% say that referrals have a lower cost-per-lead than other channels.
78% of marketers say that referrals generate good or excellent leads.
Source: Social Media Today
WOW! not only helps deliver on our customer service strategy but also our engagement strategy ensuring SafeMove is a great place to work.
We bring your brand values to life
Many organisations spend a lot of time developing values that tie in to their brand and align with their objectives. Bespoke WOW! Awards are a great way to bring these values to life. By sharing real customer stories linked to an organisational value, employees can see how this behaviour has made a tangible, positive impact.
Encourage your employees to live and breathe your brand values
Our Premium Package has fully bespoke options that allow your stories (nominations) to be mapped to your organisation’s values, objectives and behaviours:
Motivate your employees to live your values
Bespoke awards can offer an incentive for your people to think about how they can demonstrate these values in their everyday work. Many clients build these winning nominations into annual awards to create prominent recognition and incentives.
Showcase real stories that bring your values to life
People can sometimes find it difficult to relate to values written on a company intranet or on a canteen wall. Showing the real impact that these values can make to a customer through real-life examples will bring the theory to life. Stories are more personal and more memorable.
Measure and reality check your values
Values can be a difficult thing to measure. Through your award nominations data, you’ll be able to spot patterns in where your values are being met, exceeded or might be lacking. Perhaps other values will emerge that have greater importance to your customers. Or you will learn about areas where people would benefit from more training.